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The Fifty-Fifty Rule and the Eight Key Principles of Motivating Others Leadership and Motivation:

Формат:      Страниц 158      Размер 23x15x3 см      Вес 0,335 кг
     Однородный переплет&супероблож
Автор:
Эдэйр Д.    
Издательство:
Kogan Page    
Год:2006
Цена:
875 руб
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Мовний дискурс
Наприклад, he rule for usi g rule-of- humb formulas is do ’ use hem. . Вказані імпліцитні засоби використовуються у наукових дискурсах, бо останні мають прагнути не лише до точності та простоти, але й до емоційного впливу на адресата. Проте застосування цього типу маркерів експресивності є обмеженим і носить допоміжний характер. Наші матеріали дають нам право стверджувати, що деякі метафори використовуються досить часто, наприклад метафори зі словом “s ep”у значенні дії, вчинку, наприклад, he firs s ep i a proper varia io al calcula io of he cessi ivi y is he selec io of a rial ju c io . . ow we ake he impor a s ep, eve hough he par icle umber i he real sys ems is fixed. . Досить часто вживаються метафори зі словом “clue/key” у значенні відгадки, розуміння чогось. Наприклад, I gives us he firs clue o he rela ive s re g h of elec rical a d gravi a io al forces. . Ми вважаємо, що мета застосування автором у науковому дискурсі таких метафор – допомогти адресату побудувати логічну картину запрпонованих подій, фактів, підвести під висновок, бажано ідентичний авторському. Інтерпретація вищезгаданих експліцитних та імпліцитних маркерів, а також співставлення їх за значимістю у плані участі у реалізації адресованості наукового дискурсу надає нам певні підстави для того, щоб спробувати окреслити образ передбачуваного адресата наукової комунікації.


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