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How to Tell Your Story in a Noisy Social World Jab, Jab, Jab, Right Hook.

Формат:      Страниц 224
     твердый переплет
Автор:
Vaynerchuk G.    
Издательство:
HarperCollins Publishers    
Год:2013
Цена:
2347 руб
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Even companies committed to jabbing patiently engaging with customers to build the relationships crucial to successful social media campaigns want to land the punch that will take down their opponent or their customer’s resistance in one blow. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices. Except when they don’t. Right hooks convert traffic to sales and easily show results. When managers and marketers outline their social media strategies, they plan for the “right hook” their next sale or campaign that’s going to knock out the competition. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. Vaynerchuk shows that while communication is still key, context matters more than ever. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
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Часто парадоксы Вудхауза выворачивают наизнанку ходовые сентенции и заповеди. I jus shows you how rue i is ha o e-half of he world does ’ k ow how he o her hree-quar er lives. Здесь парадокс близок к афоризму и неожиданной концовкой сводит на нет избитость выражения, что «одна половина человечества не знает, что делает другая». Парадоксы Вудхауза необычайны, странны и невероятны. Однако они представлены как убедительные доказательства. ‘He would immedia ely pu he bee o he weddi g.’ ‘Oh, my gosh!’ ‘S ill, I would ’ worry abou ha , old ma ,’ I said, poi i g ou he brigh side, ‘because lo g before i happe ed, Spode would have broke your eck’. Естественно, нельзя сравнивать парадоксы Вудхауза с парадоксами Оскара Уайльда. Но и задачи перед ними стояли совершенно разные. Если Уайльд использовал парадокс как средство для постижения истины и проверки истертых прописных истин, то для Вудхауза парадокс – еще один способ позабавить читателя. o him (судье – прим.авт.), Ber ram was a crea ure of he u derworld who s ole bags a d umbrellas a d, wha made i worse, did ’ eve s eal hem well. o fa her likes o see his o ly daugh er o chummy erms wi h such a o e.; ‘I ’s jus shows you wha wome are like.


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