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Effective PR Essential Managers:

Формат:      Страниц 72
     мягкая обложка
Adele H.    
Dorling Kindersley    
315 руб
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Effective Public Relations not only shows you how to identify and target your audience but also provides practical techniques for presenting information, whether writing news releases or organising press conferences and product launches. The instant reference library of management tips and techniques Learn all you need to know about how to generate and manage publicity - from recognising public relations opportunities to creating and sustaining media coverage. Power tips help you to deal with real-life situations and handle all types of media with confidence. - Practical techniques show you how to develop effective public relations skills and implement publicity campaigns - Clear text and illustrations cover every aspect of creating and monitoring media coverage - Simple checklists enable you to be able to be fully prepared for presentations, events and handling crises - Accessible flow charts and diagrams explore different options for creating the right image and provide useful examples
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Each title is a comprehensive yet compact source of easy reference for all those in or aspiring to a position of responsibility, with a focus on developing and enhancing professional management practice. - Negotiating Skills covers the whole process, from creating the right atmosphere and recognizing tactics to closing a deal - Practical techniques show you how to start from a strong position, bargain effectively, and establish common ground - Clear text and illustrations cover every aspect of formal and informal negotiation - Simple checklists enable you to be fully prepared throughout the negotiation process - Accessible charts and flow diagrams explore different options for action and provide useful examples - An exciting and unprecedented visual approach to international business publishing - Aimed at the novice and experienced manager alike in every work environment, from large corporations to small businesses The instant reference library of management tips and techniques Learn all you need to know about negotiating, from preparing your argument and briefing a team, to establishing the right atmosphere and closing a deal.
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