PowerPoint slides, advice on case questions and end-of-chapter exercises, and additional case material; and for students: links to useful web sites, web exercises and references to further reading. - As well as covering long-standing topics, the book focuses on contemporary issues in global marketing management, including the increasing significance of the service sector, accelerating changes in technologies, managing marketing relationships, managing knowledge assets and the need for more socially responsible and ethical practices
- Excellent pedagogical features throughout the text, with both short and long case materials which cover all sizes and types of organizations as well as less developed and more developed countries
- Strong focus on the service sector reflecting the rapid emergence of the global service economy
- Extensive companion web site providing, for lecturers: As well as covering long-standing topics, there is a focus on contemporary and pervasive issues with chapters such as Corporate Social Responsibility and Ethics, Managing Knowledge in Global Operations, Global Marketing Relationships and Global Marketing in the Digital Age. PowerPoint slides, advice on case questions and end-of-chapter exercises, and additional case material; and for students: links to useful web sites, web exercises and references to further reading
Global Marketing Management provides a comprehensive and complete solution for lecturers teaching the subject. With an emphasis on the service sector, which is quickly becoming a major source of GDP in most developed countries, this new text aims to equip students with some of the most current knowledge and practical skills to help them make key management decisions in the increasingly dynamic and challenging global trading environment. To complete the package there is an accompanying companion web site providing, for lecturers: The wide-ranging pedagogical features within the text include boxed vignettes, short and long case studies with questions, and self-assessment questions.
Global Marketing Management
|Формат:|| Страниц 632|
Oxford University Press
Два американских аппарата - Викинг-1 и Викинг-2 - достигли Марса в 1976 г. Посадочные блоки всесторонне изучали грунт в поисках микробной жизни, но жизнь не была найдена (хотя поначалу из привнесённых питательных сред стал выделяться какой-то газ, но это объяснили и без признания существования жизни). Орбитальные блоки фотографировали Марс, была составлена подробная карта его поверхности и т.п. В 1997 г. поверхность Марса в устье долины Арес обследовал американский спускаемый аппарат "Марсианский следопыт" ("Mars Pa hfi der") с марсоходом, а работу на околомарсианской орбите начал американский аппарат "Марс-Глобал Сервейер" ("Mars Global Surveyor orbi er"), то есть "Глобальный картограф Марса" . К февралю 2001 г. он сделал почти 9 тысяч оборотов вокруг Марса, передал 60 тысяч изображений его поверхности и 500 миллионов измерений высот . 4 июля 1998 г. в направлении к Марсу отправился японский аппарат "Pla e -B", названный в последнее время "Нодзоми", то есть "Надежда" . Он разогнался, используя притяжение Земли и Луны. В октябре 1999 г. аппарат должен был перейти на орбиту вокруг Марса с параметрами 150 - 27 300 км.
|Global Strategic Management Oxford University Press Mellahi K. |
ONLINE RESOURCE CENTRE
For lecturers: suggested answers to discussion questions and case questions, PowerPoint slides. For students: links to web sites of interest. - Comprehensive coverage of the subject - this text will serve as the single core text for almost any international and global strategy course
- Provides both mini- and full-length cases that give opportunities for students to analyse global strategic issues in real business situations
- Does not rely on students having already taken a strategic management module, so ideal for students with a wide range of previous experience
- European flavour, as opposed to most books on the subject, which take an American perspective
- Uses of examples/cases from emerging markets (e. g. Tata from India, Embraer from Brazil)
- Online Resource Centre, which includes a lecturer area with model answers to discussion questions and case questions. and PowerPoint slides, and a student area with links to web sites of interest
Global Strategic Management is a core textbook for almost any International and Global Strategy course, and is suitable as a supplementary text for any strategic management or international business courses.
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But the luxury fashion environment has changed and now luxury fashion has entered the consumer market.
|Strategic Market Management 7Ed John Wiley & Sons (Wiley) Aaker D. |
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|Peruvian textile industry vs the chinese industry in the global market. Improvements on the Peruvian Textil Industry, in order to turn it more competitive than the Chinese Textile Industry Книга по Требованию Rossana M.C.V. |
In the last years Peru' s image on the global market has been changing for better, however the country has not reached still a competitive level on its manufacture activities. Nevertheless the country must face a strong competitor on this industry: China. The giant Asiatic has developed the biggest textile industry in the global market, in which its textile and clothings exports account for 24% of world' s total textile exchanges, replacing more exports of developing countries like Peru.
|Using Visual Basic. Modeling Financial Markets. NET and Databases to Create Pricing, Trading, and Risk Management Models (+ CD-ROM) The McGraw-Hill Companies Van V.B. |
NET integrated development environment (IDE) and customizing it to improve your development efficiency
• Dozens of innovative and useful techniques for financial modeling in code that minimize or avoid current software deficiencies
• An approach for delivering an evaluation and specification prototype in Excel, one that is scalable into either VB. NET or another implementation language
The need for complex yet usable financial modeling systems has never been greater.
|The Global Challenge: Frameworks for Internationak Human Resource Management The McGraw-Hill Companies Paul E. |
In this brand new offering, authors Evans, Pucik and Barsoux discuss the "people implications" of traditional strategies for internationalization and how such strategies get executed through human resource management (HRM).
|A Diversified Set of Quantitative Active Investment Models -. - A Way to Earn Excess Returns in Global Interest Rate and Currency Markets Книга по Требованию Andres V. |
Furthermore the book proposes a systematic way how a set of quantitative investment models that is able to earn excess returns in interest rate and currency markets using derivative instruments can be built.
|A Case of Pakistan Working Capital Management in Emerging Markets. Книга по Требованию Mian S.N. |
A negative relationship has been established between the between working capital policies and profitability.
|Category Management im Multi-Channel-Retailing. Marketing und Marktverhalten Книга по Требованию |
Die Gestaltung, Anordnung und die Auswahl der Nachbarprodukte spielt eine uebergeordnete Rolle.
|Copulas for Risk Management. in Financial Market Книга по Требованию Chih-Hsueh T. |
Firstly, the stable distribution is considered contrary to the customarily adopted ones on marginal specifications.
|How to solve the million user problem. Identity management in a global environment Книга по Требованию Robert B. |
But clear signs of an early market make it hard for decision makers to find strategic solutions.
|SILICON VALLEY'S EMERGING MARKETS. Global Corporate Citizenship and Entrepreneurship in the IT Industry Книга по Требованию Anke S. |
' Silicon Valley' s Emerging Markets' is an ethnographic study of corporate efforts to link the search for new markets with global poverty alleviation. Hewlett-Packard, a leading transnational IT company headquartered in California' s Silicon Valley, was at the forefront of these practices in the high-tech industry; its flagship Corporate Citizenship programs in Silicon Valley, Costa Rica and India are the focus of this book.
|Pear culture. With descriptions and illustrations of the most productive . . . of kinds most profitably grown for market A manual for the propagation, planting, cultivation, and management of the pear tree. Книга по Требованию Field T.W. |
|Global Television and Cultural Desensitization. Re-packaging Western Values for Non-western Markets Книга по Требованию Mahmoud G. |
The work discusses the issue from the perspective of the psychological process of desensitization which posits that continued exposure to a negative stimulus tends to reduce the psychological tensions caused by the contradictions of such stimulus, and results in a gradual process of acceptance of the stimulus.
|Change Management and Market Orientation. Public Companies - Case of Post and Telecom of Kosovo J.S.C. Книга по Требованию Fisnik B. |
The findings provided some positives and some negative insights on the variables studied.
|COMPETITIVE MARKETING: Strategic Use of Elements of Marketing Mix to Achieve Comparative Advantage in the Global Business Environment Concepts, Theories and Strategies. Книга по Требованию Samson O.I. |
COMPETITIVE MARKETING focuses on the usage of elements of Marketing Mix in relation to achieving goals and objectives of marketing at different supply of product situation; be it ample, shortage, inflationary or recession period.
|Freefall: Free Markets and the Sinking of the Global Economy Penguin Group Joseph S. |
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|Maximum Success with Linkedin: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams McGraw-Hill Sherman D. |
|Global Energy Markets: Changes in the Strategic Landscape Macmillan Publishers |
The ongoing effects of the global economic crisis are also discussed, particularly with reference to their consequences for energy markets worldwide.