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Global Marketing Management

Формат:      Страниц 632
     мягкая обложка
Lee K.    
Oxford University Press    
2503 руб
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PowerPoint slides, advice on case questions and end-of-chapter exercises, and additional case material; and for students: links to useful web sites, web exercises and references to further reading. - As well as covering long-standing topics, the book focuses on contemporary issues in global marketing management, including the increasing significance of the service sector, accelerating changes in technologies, managing marketing relationships, managing knowledge assets and the need for more socially responsible and ethical practices - Excellent pedagogical features throughout the text, with both short and long case materials which cover all sizes and types of organizations as well as less developed and more developed countries European perspective - Strong focus on the service sector reflecting the rapid emergence of the global service economy - Extensive companion web site providing, for lecturers: As well as covering long-standing topics, there is a focus on contemporary and pervasive issues with chapters such as Corporate Social Responsibility and Ethics, Managing Knowledge in Global Operations, Global Marketing Relationships and Global Marketing in the Digital Age. PowerPoint slides, advice on case questions and end-of-chapter exercises, and additional case material; and for students: links to useful web sites, web exercises and references to further reading Global Marketing Management provides a comprehensive and complete solution for lecturers teaching the subject. With an emphasis on the service sector, which is quickly becoming a major source of GDP in most developed countries, this new text aims to equip students with some of the most current knowledge and practical skills to help them make key management decisions in the increasingly dynamic and challenging global trading environment. To complete the package there is an accompanying companion web site providing, for lecturers: The wide-ranging pedagogical features within the text include boxed vignettes, short and long case studies with questions, and self-assessment questions.
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Два американских аппарата - Викинг-1 и Викинг-2 - достигли Марса в 1976 г. Посадочные блоки всесторонне изучали грунт в поисках микробной жизни, но жизнь не была найдена (хотя поначалу из привнесённых питательных сред стал выделяться какой-то газ, но это объяснили и без признания существования жизни). Орбитальные блоки фотографировали Марс, была составлена подробная карта его поверхности и т.п. В 1997 г. поверхность Марса в устье долины Арес обследовал американский спускаемый аппарат "Марсианский следопыт" ("Mars Pa hfi der") с марсоходом, а работу на околомарсианской орбите начал американский аппарат "Марс-Глобал Сервейер" ("Mars Global Surveyor orbi er"), то есть "Глобальный картограф Марса" . К февралю 2001 г. он сделал почти 9 тысяч оборотов вокруг Марса, передал 60 тысяч изображений его поверхности и 500 миллионов измерений высот . 4 июля 1998 г. в направлении к Марсу отправился японский аппарат "Pla e -B", названный в последнее время "Нодзоми", то есть "Надежда" . Он разогнался, используя притяжение Земли и Луны. В октябре 1999 г. аппарат должен был перейти на орбиту вокруг Марса с параметрами 150 - 27 300 км.

Global Strategic Management Oxford University Press Mellahi K.
ONLINE RESOURCE CENTRE For lecturers: suggested answers to discussion questions and case questions, PowerPoint slides. For students: links to web sites of interest. - Comprehensive coverage of the subject - this text will serve as the single core text for almost any international and global strategy course - Provides both mini- and full-length cases that give opportunities for students to analyse global strategic issues in real business situations - Does not rely on students having already taken a strategic management module, so ideal for students with a wide range of previous experience - European flavour, as opposed to most books on the subject, which take an American perspective - Uses of examples/cases from emerging markets (e. g. Tata from India, Embraer from Brazil) - Online Resource Centre, which includes a lecturer area with model answers to discussion questions and case questions. and PowerPoint slides, and a student area with links to web sites of interest Global Strategic Management is a core textbook for almost any International and Global Strategy course, and is suitable as a supplementary text for any strategic management or international business courses.
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Молочный гриб можно использовать для похудения, восстановления микрофлоры, очищения организмаМолочный гриб можно использовать для похудения, восстановления микрофлоры, очищения организма

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