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Little Know-It-All: Common Sense for Designers

Формат:      Страниц 240
Robert K. M.    
Die Gestalten Verlag    
1761 руб
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It is structured thematically and equipped with a resourceful index which references numerous sources and links. This indispensable manual is complete with graphics that illustrate and supplement the texts, making it a stimulating reference book for students and newcomers while serving as a trusty companion for professional designers and media professionals alike in their everyday work. What kind of clearance and documents do you need before using copyrighted material? Today, many students finish their education and enter the professional world without having learned these critical elements. "The Little Know-It-All" gives you the help you need with a run-down of all the fundamental information designer need to know in their own as well as adjoining disciplines. What is a Meta-Tag? What kind of measurement is DIN A1? An interdisciplinary knowledge and understanding of design is practically requisite these days with the integration and crossover of evolving media. This book is divided into sections explicating unique vocabulary used in design, printing, typography and photography, and includes helpful tips and concise analysis in contiguous areas such as advertising, multimedia, business copyright and project management.
Корзина "Плетенка" с крышкой, 350x290x225 мм (салатовая).
Ширина: 290 мм. Длина: 350 мм. Высота: 225 мм. Материал: пластик.
382 руб
Раздел: Корзины для стеллажей
Лупа с креплением на голову и подсветкой (увеличение: 1,8-х - 4,8-х кратное).
Лупа с креплением на голову, обладающая регулировкой степени увеличения.
416 руб
Раздел: Лупы
Контейнер хозяйственный универсальный, на колесах, 10 литров.
Материал: пластик. Размер: 462х162х272 мм.
399 руб
Раздел: 5-10 литров

Формы обращения в английском языке
Заметим, что некоторые обращения, напрямую связанные с названиями профессий, вряд ли можно считать вежливыми. Они являются нейтральными и употребляются довольно часто. Например, чтобы привлечь внимание официанта в ресторане, вы обращаетесь к нему : " Wai er!", зовёте носильщика на вокзале : " Por er!", водителю такси говорите :" S op here, driver." Многие формы обращения во множественном числе звучат нейтрально. Так, в словах и выражениях, everybody, bo h of you, all of you и т.д. акцент делается в большей степени на само выражение множественности, а не на вежливость или дружеское отношения. Обращения становятся значительно агрессивнее, если им предшествуют you : " You wo ", " You lo " и тому подобное. НЕДРУЖЕСТВЕННЫЕ, ОСКОРБИТЕЛЬНЫЕ ФОРМЫ ОБРАЩЕНИЯ. Общепринято интерпретировать большинство обращений типа you прилагательное существительное как негативные ( недружественные, оскорбительные ). Типичные примеры реализации этой модели : You bloody fool, you bloody swi e, you dir y bas ard, you old cow и так далее. Часто определяющее прилагательное опускается: you bas ard, you fool и так далее.

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