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Rainmaking Presentations: How to Grow Your Business by Leveraging Your Expertise

Формат:      Страниц 224
     твердый переплет
Автор:
Joseph S.    
Издательство:
Macmillan Publishers    
Год:2009
Цена:
1378 руб
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This book shows professionals how to: - Organize presentations effectively - Create persuasive marketing messages - Communicate technical information - Determine which professional presentations will deliver future business - Increase the ROI on every presentation you deliver You have somewhere between fifteen minutes to an hour to be in front of a live audience and deliver your message - and to market yourself. Whatever you call it, speech, talk, address, lunch and learn, presentation, the scenario is the same. Most professionals don' t enjoy marketing. Even when they have a service they know will benefit the customer, they are reluctant to market it. In "Rainmaking Presentations", author Joe Sommerville shows professionals that there is a marketing tool that positions professionals not as a salesperson, but as an advisor. It' s the tool that puts you in front of the economic buyer most often.
Деревянная рамка для картин, белая с золотом, 40x50 см.
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Глобус Земли физико-политический, с подсветкой, рельефный, 250 мм (арт. Ве022500261).
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Подгузники Pampers "Premium Care Newborn" №1 (22 штуки), 2-5 кг.
Уникальный пористый слой, имеющий структуру пчелиных сот, эластичные застежки, уникальный бальзам, «дышащий» внешний слой. В течение дня
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Мовний дискурс
Будь-який мовленнєвий жанр у будь-якій області мовленнєвого спілкування має свою, визначаючу його як жанр, типічну концепцію адресата. Адресат висловлювання може, так би мовити, персонально співпадати з тим чи з тими, кому відповідає висловлювання. Упобутовому діалозі чи в обміні листами – це персональне співпадання: той, кому я відповідаю є і моїм адресатом, від якого я чекаю відповіді або, у будь- якому випадку, активного вадповідного розуміння. Але у випадках такого персонального співпадання одна особа виступає у різних ролях. Автор, будуючи свої висловлювання, прагне його активно визначити і попередити подумкитой вплив, який має висловлювпання на читача. Наприклад, Dear Michael,- you will be s a di g i view of my house for wo or hree hours i he course of your busi ess, so do, please, call a d see me. I am sadly disappoi ed ha you have o come before. Wha ca I do abou my equivocal rela io o you? – especially ow my au ’s for u e has brough me more promi e ly before socie y? Your daugh er’s prese ce here may be he cause of your eglec , a d I have herefore se her away.


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