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Маркетинг. Простые советы по созданию рекламы, продвижению товара, ценообразованию и реализации продукции

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Consumer Behavior with DDB LifeStyle Study Data CD (+ CD-ROM)

Формат:
     мягкая обложка
Автор:
Delbert H.    
Издательство:
The McGraw-Hill Companies    
Год:2009
Цена:
3752 руб
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The Wheel of Consumer Analysis is the organizing factor in the book. Each of these components is the topic of one of the four major sections in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. This book is a strategic look at consumer behavior in order to guide successful marketing activities.
Комод Декор "Принцесса" четырехсекционный (розовый/белый).
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Пространственная ориентация живых организмов посредством зрительной сенсорной...
То, что одно волокно зри­тельного нерва получает информацию от многих палочек, повышает чувствитель­ность в ущерб остроте. Палочки преобла­дают у ночных видов, для которых важнее первое свойство. Колбочки наиболее чувствительны к сильному освещению и обеспечивают ост­рое зрение, так как с каждой ганглиозной клеткой связано лишь небольшое их чис­ло. Они могут быть разных типов, обладая специализированными фотопигментами. поглощающими свет в различных час­тях спектра. Таким образом, колбочки служат основой цветового зрения. Они наиболее чувствительны к тем длинам волн. которые сильнее всего поглощаются их фотопигментами. Зрение называют мо­нохроматическим, если активен лишь один фотопигмент, например в сумерках у человека, когда работают только палочки (рис. 4). Рис 4. Типичные рецепторные механизмы при разных типах цветового зрения. (По материалам he Oxford Compa io o A imal Behavior, 1981). Дихроматическим зрение бывает при наличии двух активных фотопигментов, как у серой белки (Sciurus caroli e sis) (рис. 4). Каждая длина волны стимулирует оба типа колбочек, но в разной степени в соответствии с их относительной чувстви­тельностью в этой части спектра.


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