- Covers how to use the power of celebrity to redefine one's image, grow a business, promote a platform, and create new business opportunities
- Features new examples of celebrities from all walks of professional life, including Donald Trump, Martha Stewart, Dr. Phil, Oprah Winfrey, and Ace Greenburg.
- The authors are world renowned business and marketing experts; Rein is professor of marketing at Northwestern; Kotler, a professor at the Kellogg School and author of Marketing Management the most widely used marketing book in graduate business schools worldwide.
High Visibilty: The Making and marketing of Professionals into Celebrities
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The government role in the market economy
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