Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. In "Competing on Analytics: The New Science of Winning", Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. If not, you may be missing out on a potent competitive tool. Their secret weapon: Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. You have more information at hand about your business environment than ever before. But are you using it to "out-think" your rivals? A wealth of examples - from organizations as diverse as Amazon, Barclay' s, Capital One, Harrah' s, Procter & Gamble, Wachovia, and the Boston Red Sox - illuminate how to leverage the power of analytics.
Competing on Analytics: The New Science of Winning
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The McGraw-Hill Companies
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