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Blue Ocean Strategy - How to Create Uncontested Market Space and Make the Competition Irrelevant

Формат:      Страниц 272
     твердый переплет
Автор:
Wilde O. (Уайльд О.)    
Издательство:
McGraw-Hill    
Год:2005
Цена:
1848 руб
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And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, "Blue Ocean Strategy" is quickly reaching "must read" status among smart business readers. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating ' blue oceans' : untapped new market spaces ripe from growth. Have you caught the wave? Written by the business world' s new gurus, "Blue Ocean Strategy" continues to challenge everything you thought you knew about competing in today' s crowded market place.
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Лингвистический анализ текстов американской Литературной...
Такая вариативность медиальных формул – ремарок автора в тексте АЛС объясняется также стремлением автора сделать текст более интересным и запоминающимися. Частое применение финальной формулы – явление, характерное для НС – « объясняется, в числе других причин, желанием сделать, в той или иной форме, « заключение», смысл которого зависит от характера сюжета, от сказочника, в желании убедить слушателей в том, что он сам участвовал в происшедших событиях, следовательно, что они имели место на самом деле.» . Еще в НС финальные формулы начали разрушаться и этот процесс продолжается в АЛС. Финальная формула счастливого конца непредставительна в текстах АЛС, чаще писатели используют формулы характерные для бытовых и этиологических сказок, а именно формул, заключающих, что какое-либо событие имело место. В ходе исследования текстов АЛС было обнаружено два типа финальных формул АЛС, тип1 A D HEY LIVED HAPPILY EVER AF ER: Пример26: A d so hey lived o a farm where hey raised popcor . (C.Sa dburg “ he Huckabuck Family.”) А также тип 2 ( FROM HA DAY) / (EVER SI CE) SM H HAPPE ED: Пример27: A d from ha day o his, o a si gle s ake, big or small, is o be fou d i Irela d.” (E. Dillo “Sai Pa rick a d heS akes.”) Однако, были выделены также прочие варианты финальных формул: Пример28: ha is how i happe ed ha Babe he Blue Ox we (P.


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