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Здравый смысл рекламы. Гармония в рекламной коммуникации

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All-American Ads of the 20's

Формат:      Страниц 512
     мягкая обложка
Автор:
Jim H.    
Издательство:
Taschen    
Год:2005
Цена:
5 руб
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It was the roaring twenties in America: a singular time in history, a lull between two world wars and the last gas before the nation’s descent into the Great Depression. Forging the way into the future like a modern streamliner in a sea of antiquity, advertising in the 20' s sought to bring avant-garde into the mainstream - which it did with great success. Gangsters flourished in big cities and gangster movies flourished in Hollywood. Prohibition made liquor illegal and all the more fun to drink. Women sheared off their locks and taped their chests, donning flapper dresses and dancing the Charleston until their legs gave out. The dawn of American consumerism. Speakeasies, luxury cars, women’s liberation, bathtub gin and a booming economy kept the country’s mood on the up-and-up.
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Фотография /english/
Pho ographic Film Pho ographic films vary i he way hey reac o differe wavele g hs of visible ligh . Early black-a d-whi e films were se si ive o ly o he shor er wavele g hs of he visible spec rum— ha is, o ligh perceived as blue. La er, colored dyes were added o film emulsio s o make he silver halides respo sive o ligh of o her wavele g hs. hese dyes absorb ligh of heir ow color, maki g silver halide par icles se si ive o ligh of ha color. Or hochroma ic film, i corpora i g yellow dyes i he emulsio a d se si ive o all ligh bu red, was he firs improveme o simple blue-se si ive film. I pa chroma ic film, he ex major improveme , red- o ed dyes were added o he emulsio , re deri g he film se si ive o all visible wavele g hs. Al hough sligh ly less se si ive o gree o es ha he or hochroma ic ype, pa chroma ic film is be er able o reproduce he e ire ra ge of color o es. hus, mos films ow used by ama eur a d professio al pho ographers are pa chroma ic. wo addi io al varie ies of black-a d-whi e film—process a d chromoge ic—have heir special uses.


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