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Essentials of Global Marketing

Формат:      Страниц 528
     мягкая обложка
Svend H.    
Prentice Hall    
1896 руб
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Implementing and coordination the global marketing programme The book has a 100% global perspective, in delivering cases from all parts of the world to support chapters and parts. Developing the market entry strategies Part 4: Designing the global marketing programmes Part 5: Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the internationalization process: Part 1: The decision whether to internationalize Part 2: Deciding which markets to enter Part 3:
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Два американских аппарата - Викинг-1 и Викинг-2 - достигли Марса в 1976 г. Посадочные блоки всесторонне изучали грунт в поисках микробной жизни, но жизнь не была найдена (хотя поначалу из привнесённых питательных сред стал выделяться какой-то газ, но это объяснили и без признания существования жизни). Орбитальные блоки фотографировали Марс, была составлена подробная карта его поверхности и т.п. В 1997 г. поверхность Марса в устье долины Арес обследовал американский спускаемый аппарат "Марсианский следопыт" ("Mars Pa hfi der") с марсоходом, а работу на околомарсианской орбите начал американский аппарат "Марс-Глобал Сервейер" ("Mars Global Surveyor orbi er"), то есть "Глобальный картограф Марса" . К февралю 2001 г. он сделал почти 9 тысяч оборотов вокруг Марса, передал 60 тысяч изображений его поверхности и 500 миллионов измерений высот . 4 июля 1998 г. в направлении к Марсу отправился японский аппарат "Pla e -B", названный в последнее время "Нодзоми", то есть "Надежда" . Он разогнался, используя притяжение Земли и Луны. В октябре 1999 г. аппарат должен был перейти на орбиту вокруг Марса с параметрами 150 - 27 300 км.

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Combining academic credibility with an established reputation for his clear writing style, Palmer' s book is ideal as a one-semester introductory title for students studying at both undergraduate and postgraduate level. The book begins by presenting the underlying theoretical bases of marketing that are often borrowed from the disciplines of economics, sociology and psychology. Practical application of these theories is provided through case studies and vignettes that are included in each chapter. These practical applications highlight some of the shortcomings of established frameworks for the study of marketing, and the reader is encouraged to formulate alternative frameworks. This book tries not to present prescriptive solutions to marketing problems, but encourages debate about causes and effects. Underlying much of the discussion in this book is the interplay between marketing as a science and as a creative art. Current developments in the Internet are reflected in the case studies and vignettes in each chapter, and the growing recognition of the social responsibilities of marketing is stressed throughout the book. The book has been divided into fourteen chapters arranged in four parts. In the real world, however, marketing cannot be neatly compartmentalised in this way. With a holistic vision, it will be seen that any change in one aspect of marketing is likely to have consequences on other aspects. Chapter summaries and case studies help to stress these linkages and provide integrative perspectives. ONLINE RESOURCE CENTRE For lecturers: answers to case study review questions, suggested answers to chapter review questions, additional discussion points, lecturer guidelines to accompany the PowerPoint slides, test bank. For students: additional suggested reading, case studies with case questions, addional chapter review questions, multiple choice questions, web exercises, web links. Introduction to Marketing provides a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. - Structured to meet the needs of a one semester introductory Marketing module, with concise coverage and logical structure. - Strong on critical theory, whilst maintaining accessibility. - Strong on contemporary marketing issues such as use of the internet, ethics, and relationship marketing. - Case Studies and Vignettes in every chapter, showing real life applications of theory and raising questions for discussion. - Online Resource Centre for students with self testing multiple choice questions, additional reading material and web-based exercises. - Online Resource Centre for lecturers providing lecture notes, powerpoint slides, and 400 item multiple choice question test bank.
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Textiles Today: A Global Survey of Trends and Traditions Thames&Hudson Chloe C.
Artists and designers from India, Mali, Madagascar, Morocco, Burkina Faso and Nigeria have reinvigorated art and fashion by using the fabrics and graphic elements they find on the streets of London, Paris and New York and other cities.
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Молочный гриб можно использовать для похудения, восстановления микрофлоры, очищения организмаМолочный гриб можно использовать для похудения, восстановления микрофлоры, очищения организма

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