Chapters are organized by subject, such as Food & Beverage, Health & Beauty, Social & Political, Technology, and Transport, and individual entries include screenshots, a description of the spot, and a credit list. This guide rounds up many of the best commercials of recent years. For anyone who' s interested in inventive commercials, this book covers many of the best contemporary examples from around the world. Though most of us change the channel or make a trip to the bathroom during commercial breaks, there are actually ads out there that are more like thought-provoking short films than the pushy, one-dimensional, in-your-face ads we know and hate. Whether it' s an ad for the latest Nike sneaker or to raise awareness about the hazards of speeding, a commercial has a lot to communicate in under a minute, and it takes the sharpest creative minds to figure out how to execute ads that are entertaining and even eye-opening while getting the message across.
Advertising Now! TV Commersials (+ DVD)
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