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Co-market Orientation in Networks. Evidence from the Tourism Industry

Формат:      Страниц 212
     мягкая обложка
Автор:
Ragnhild S.    
Издательство:
Книга по Требованию    
Год:2010
Цена:
3215 руб
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On this basis, the author tests what happens when companies implement market orientation on an inter-organizational level - labeled co-market orientation. The book is also informative for other networks with collective customers such as shopping malls. Companies that are market-oriented are superior in terms of ability to adapt to a constantly changing market. Co-market orientation strongly increases companies' ability to handle problems that arise in the network, hence (1) free riders, such as willingness to participate in the joint marketing of a destination, (2) unsolved tasks such as cleaning up and maintenance of public areas, and (3) unsynchronized activities, such as the absence of coordinated opening hours. The book maps the mechanisms that motivate companies to participate in a co-market orientation. The empirical analysis shows that co-market-oriented tourist businesses in the greater work to maximize the destination collective interests, despite the fact that such behavior is in conflict with the companies' short- term self-interest.
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Introducere
Cerce гrile sociologice juridice dau o perspec ivг ouг s udiului reali гюii juridice, ca reali a e socialг, verificв d modul о care socie a ea i flue юeazг drep ul єi supor г, la rв du-i i flue юa di par ea aces uia. Acelaєi obiec (drep ul) pe care є ii юele juridice оl s udiazг di i erior, sociologia juridicг a drep ului pu e о lumi г fap ul cг о re fe ome ele sociale exis г u ele care au u carac er juridic deosebi – legile, ac ivi a ea jurisdicюio alг, ac ivi a ea admi is ra ivг, de umi e u eori єi fe ome e juridice primare, о rucв rгsг ura lor evide juridicг le face sг se ide ifice cu drep ul о acelaєi imp о sг exis г єi fe ome e juridice secu dare, о care eleme ul juridic es e mai puюi evide – respo sabili a ea socialг, s a u ul єi rolul i dividului e c., - deєi u se poa e afirma cг aces eleme lipseє e cu desгvвrєire. Cerce area sociologicг juridicг оmbrгюiєeazг fгrг discrimi гri ambele forme de cupri dere a eleme elor de juridici a e о fe ome ele vieюii sociale. Pri me ode care-i rгmв specifice (observaюia, so dajul de opi ie, a che a sociologicг, ches io arul, i erviul), sociologia juridicг оmbrгюiєeazг urmг oarele dome ii: Dome iul creгrii drep ului; Dome iul cu oaє erii legilor de cг re ce гюe i єi orga ele de s a ; Dome iul poziюiei subiecюilor rapor urilor sociale faюг de regleme гrile juridice о vigoare; Dome iul cerce гrii cauzelor co cre e ale о cгlcгrii drep ului; Dome iul limi elor regleme гrii juridice, al rapor ului di re sfera regleme гrilor juridice єi ex rajuridice, a formelor juridice єi me ajuridice de i flue юare a co dui ei ce гюe eє i.


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