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Marketing Strategy and Innovation Management. The Analysis of Thai Export Manufacturing Industry

Формат:      Страниц 172
     мягкая обложка
Tanompong P.    
Книга по Требованию    
2784 руб
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This book focuses on four high growth export sectors in Thailand; food processing, gems and jewellery, garments, and electronic and electrical products. The marketing innovation of exporting companies in Thailand includes of three constructs; new product innovations, new working processes, and new markets. There are threefold; (1) to identify the key marketing innovation factors which drive successful export marketing strategy in Thai manufacturing companies, (2) to test the proposed model ' The Full Model of Export Performance' on Thai export manufacturing companies, and (3) to suggest recommendations to Thai export manufacturing companies in order to improve their export performance.
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