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Здравый смысл рекламы. Гармония в рекламной коммуникации

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Рекламная деятельность
Наименование:

A Case with Low and High Involvement Products ADVERTISING EXPENDITURE ON A BRAND'S SHARE OF THE MARKET.

Формат:      Страниц 164
     мягкая обложка
Автор:
Thusitha S.L.W.G.    
Издательство:
Книга по Требованию    
Год:2010
Цена:
2784 руб
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Although advertising is used mostly by commercial firms, it is also used by a wide range of non-profit organizations. Advertising, thus, requires strategic and creative planning to enhance the brand share within the competitive market place. This book examines the relationship between advertising expenditure and brand' s share of market, across different product categories. The book also provides valuable insights that marketers could utilize to develop more focused marketing strategies which may enable them to compete more effectively in increasingly competitive market. Organizations in the world are spending increasingly greater amounts of money on advertising. However, it has only been in recent years that marketers have begun to recognize brands and branding as critical ingredients necessary for market place success.
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ПК на основе процессора INTEL 80286
Типичным и наиболее распространенным представителем таких мощных для пользователя.Использование BIOS Доступ к BIOS обеспечивается через программные прерывания микросхемы 80286 в режиме реального времени. Каждая точка входа в BIOS доступна через собственное прерывание. например, для определения объема базового ОЗУ, доступного в системе, содержащей 80286, в режиме реального времени, прерывание I 12H вызывает рабочую программу BIOSа для определения размера памяти и возвращает полученное значение системе.Передача параметров Все параметры, передающиеся в рабочие программы BIOS и обратно, проходят через регистры микросхемы 80286. Вводная часть каждой функции BIOS содержит регистры, используемые при вызове и возврате, например, для определения размера памяти параметры не передаются. Размер памяти в килобайтах возвращается в регистр AX. Если функция BIOS содержит в себе несколько возможных операций, то регистр AH используется на входе, чтобы показать желаемую операцию, например, для установки времени суток требуется следующая программа:MOV AH,1установить время суток MOV CX,HIGH COU установить текущее время MOV DX,LOW COU I 1AHустановить время для чтения времени суток: MOV AH,0считать время суток I 1AHсчитать таймер Программы BIOS запоминают все регистры, кроме AX и флагов.


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