This distinctive taste is reflected in the British company' s marketing slogan: "Love it or hate it. " It is similar to the Australian and New Zealand Vegemite and Swiss Cenovis. The distinctive product was originally British (1902), but a version with a noticeably different taste has been manufactured in New Zealand since 1919, and this is the dominant version in New Zealand, Australia and the Pacific Islands. The image on the front of the British jar shows a "marmite" (French: [ma? mit]), a French term for a large, covered earthenware or metal cooking pot. The British version of the product is a sticky, dark brown paste with a distinctive, powerful flavour, which is extremely salty and savoury with umami qualities, somewhat comparable to soy sauce. Marmite is the name given to two similar food spreads: a British (original and first version) produced in the United Kingdom and later South Africa, and a version produced in New Zealand. Marmite is made from yeast extract, a by-product of beer brewing, and is suitable for vegetarians and vegans.
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