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International and intercultural public relations. German and South African approaches to international and intercultural public relations - a comparative analysis

Формат:      Страниц 164
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Andrea S.    
Книга по Требованию    
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In addition, a two sided empirical study including qualitative interviews and a quantitative online survey serve to improve Kickstart' s PR activities in the future. In the end, a forecast on international and intercultural public relations is given. Afterwards, influencing elements on PR are identified on the basis of different established studies. These elements are analyzed especially for Germany and South Africa with the aim of drawing consequences for PR practitioners. The presented book deals with the central topic international and intercultural public relations and has the aim of finding answers to the questions: how does public relations in a foreign country differ from PR in the domestic market, which country- or culture-specific elements influence PR work and what are the consequences arising from these influences on PR practitioners. The results and derivations are referred to the company Kickstart, which is charged with supplying both the German and the South African market with PR content. First, the terms international and intercultural public relations are defined and classified into corporate communication.
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U.S. Culture
Federal mo ey was fu eled hrough educa io al i s i u io s o es ablish programs such as Head S ar , which provides early childhood educa io o disadva aged childre . Some America s, however, resis ed he federal gover me ’s i creased prese ce i educa io , which hey believed co radic ed he lo g radi io of s a e- spo sored public schooli g.By he 1980s ma y public schools were receivi g federal subsidies for ex books, ra spor a io , breakfas a d lu ch programs, a d services for s ude s wi h disabili ies. his fu di g e riched schools across he cou ry, especially i er-ci y schools, a d affec ed he lives of millio s of schoolchildre . Al hough federal fu di g i creased, as did federal supervisio , o guara ee a equi able dis ribu io of fu ds, he gover me did o exercise direc co rol over he academic programs schools offered or over decisio s abou academic issues. Duri g he 1990s, he admi is ra io of Preside Bill Cli o urged he federal gover me o move fur her i exercisi g leadership by es ablishi g academic s a dards for public schools across he cou ry a d o evalua e schools hrough es i g.

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