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Наименование:

ADVERTISING AND CHILDREN, ADOLESCENT BOYS AND VIDEO GAME ADVERTISING. A SYNTHESIS OF THE LITERATURE

Формат:      Страниц 116
     мягкая обложка
Автор:
Ioanna N.    
Издательство:
Книга по Требованию    
Год:2010
Цена:
1894 руб
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Having explored the above, the book attempts to scrutinize whether there is a connection between masculinity and the effects of violent video games on adolescent boys. Concerns about advertising to children has inspired substantial research and stimulated a debate among scholars, business leaders, consumer advocates, and policy makers since the early 1970' s. The purpose of this book is to examine the effects of advertising on children' s buying behavior, and social reactions. It investigates particularly video game advertising and its connection with adolescent boys, examining how it affects their attitudes.
Шкатулка ювелирная "Moretto", 18x13x5 см.
Оригинальная шкатулка сохранит ваши ювелирные изделия в первозданном виде. С ней вы сможете внести в интерьер частичку
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Раздел: Шкатулки для украшений
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Раздел: Обучающие, игровые

Провоцируй и удивляй
Провокационная акция в форме странного события всегда порождает множество слухов и домыслов. Если адресаты не поймут истинной причины события, большой резонанс устроителям акции обеспечен. Причем для рекламщиков важно, чтобы слухи были "правильные" - каждый раз при планировании кампании возможные отклики на событие прогнозируются. Созданию верных откликов на акцию могут поспособствовать агенты, внедренные в толпу свидетелей странного события. Подобные слухи – идеальный вариант для рекламы товара: люди охотно верят своим знакомым (в отличии от явной рекламы). Кроме того, живые носители информации ничего не стоят рекламодателю. Но вечно держать публику в напряжении не получится – акция строится по законам жанра: завязка-дразнилка, кульминация события и "разоблачение" в прессе. В определенной степени к "сарафанному радио" можно отнести Viral Video (вирусное видео в сети), Viral Game (вирусная флэш-игра). Слухи подогреваются и через Интернет – в современном мире они приобретают вид короткой ссылки на определенный сайт.


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