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What does it mean to be a Woman in a Post-modern World?. A Cross-Cultural Analysis of Identity Representations in Israeli and German Women's Magazines' Advertising

Формат:      Страниц 116
     мягкая обложка
Автор:
Angelique K.H.    
Издательство:
Книга по Требованию    
Год:2010
Цена:
1894 руб
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It takes a significant part in the construction of identities and therefore, a critical examination of its communicated messages is mandatory. The findings can serve as a basis for further research regarding women' s identities' representations in advertising as well as for implementations in policy-making and marketing decisions. Advertising has become a main force of socialization. The present research is the first to compare Israel and Germany in the context of women' s identities' representations. With the help of quantitative, semiotic, and narrative research methods, the advertisements in popular women' s magazines are critically analyzed regarding their cultural values, their meanings, and their constructions of femininity. In the quantitative part, around 500 advertisements are analyzed for each country. The emerging similarities and differences are the basis for a critical exploration of feminine identity representations in both societies. The emerging results reveal that despite the increasing globalization of advertisements, local representations of women' s identities account for significant differences.
Табурет "Плетенка" складной (малый).
Табурет, сделанный из пластмассы высокого качества. Ширина: 310 мм. Длина: 270 мм. Высота: 275 мм. Размеры сидения: длина - 230 мм, ширина
321 руб
Раздел: Стульчики
Подставка для книг "Глобус".
Размер: 21x19,5 см. Материал: металл. Прижим для фиксации страниц, 6 углов наклона, регулировка угла наклона, печать шелкографией.
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Раздел: Закладки, подставки для книг
Бумага для струйных принтеров "Lomond", 220 г/м, 50 листов, матовая, двухсторонняя, А4.
Изображение отпечатанное на матовой бумаге, не бликует, линии высококонтрастные, чистые тона имеют характерную бархатистую глубину.
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Раздел: Фотобумага для цветной печати

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На совещании присутствовали отечественные специалисты по технологиям переработки мышьякосодержащих ОВ - А.Зорин, В.Петров, не имеющие беспочвенных иллюзий относительно мирового рынка этого элемента, и предлагающие эффективные разработки рациональных технологий, переводящих мышьяк в безопасные и хорошо депонируемые соединения.Отдельное заседание "дискуссия за круглым столом" на тему:"Создание благоприятных условий для альтернативной занятости ученых и специалистов, занимавшихся химическими вооружениями" требует специального комментария. Американская сторона (директор программы DOE/IPP Дж.Нейшио) представила блок программ возможной поддержки. Она включает (1) помощь (гранты) государственным организациям из сферы разработки химического оружия по тематике мирных проектов, (2) поиск деловых партнеров со стороны ряда крупных и малых компаний - участников программы IPP- и финансовую поддержку для негосударственных организаций, осуществляющих разработку альтернативных методов химического разоружения, которые могут представлять коммерческий интерес в мирном приложении, (3) гранты отдельным крупным ученым.


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