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Based on airlines' mobile services The impact of 3G technologies on user acceptance of mobile commerce.

Формат:      Страниц 116
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Niels K.    
Книга по Требованию    
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However the introduction of 3G technologies has a direct positive impact on perceived ease of use and thus indirectly on attitude towards using. This study explores factors determining the adoption process of mobile services offered by airlines in a German context as of 2009. Due to lacking validity, external variables like age, gender, education, profession and past adoption behaviour do not prove to be powerful predictors for the adoption process. The tourism industry already offers a variety of different mobile commerce applications services. The ability to conduct commerce by using mobile devices denotes the next step in the development process of electronic business. Therefore, this paper certifies a positive influence of 3G technologies on users' adoption of mobile services offered by airlines. The growth potential of the mobile commerce segment is generally seen as positive for the future. Furthermore it examines if the introduction of 3G technologies has a positive impact on users' acceptance of these services. It is found that the acceptance of airlines' mobile services is significantly determined by the ease of use, attitude towards using and behavioural intention.
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Электромагнитная совместимость сотовых сетей связи
Самая простая часть структурной схемы - переносной телефон, состоит из двух частей: собственно "трубки" - МЕ (Mobile Equipme - мобильное устройство) и смарт-карты SIM (Subscriber Ide i y Module - модуль идентификации абонента), получаемой при заключении контракта с оператором. Как любой автомобиль снабжен уникальным номером кузова, так и сотовый телефон имеет собственный номер - IMEI (I er a io al Mobile Equipme Ide i y - международный идентификатор мобильного устройства), который может передаваться сети по ее запросу, SIM, в свою очередь, содержит так называемый IMSI (I er a io al Mobile Subscriber Ide i y - международный идентификационный номер подписчика). Думаю, разница между IMEI и IMSI ясна - IMEI соответствует конкретному телефону, а IMSI - определенному абоненту. "Центральной нервной системой" сети является SS ( e work a d Swi chi g Subsys em - подсистема сети и коммутации), а компонент, выполняющей функции "мозга" называется MSC (Mobile services Swi chi g Ce er - центр коммутации). Именно последний называют "коммутатор", а также, при проблемах со связью, винят во всех смертных грехах. MSC в сети может быть и не один (в данном случае очень уместна аналогия с многопроцессорными компьютерными системами) - например, на момент написания статьи московский оператор Билайн внедрял второй коммутатор (производства Alca el).

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