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Brand Driven Innovation

Формат:      Страниц 208
     мягкая обложка
AVA Publishing    
2208 руб
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It also contains a practical, four-step method that will help readers to apply brand-driven innovation in their own academic or business context. The book addresses the role that design management can play in connecting the disciplines of branding and innovation, providing the reader with the tools, processes and methods to facilitate this relationship. "Brand-driven Innovation" examines the connections between branding, design, and innovation. Branding can inspire innovation in products and services, creating value for organisations and consumers alike. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations. This in turn can lead to a more durable relationship between organisations and their customers. "Brand-driven Innovation" explores existing branding theory and its relation to innovation, in order to provide readers with a solid foundation of background knowledge.
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Просто крепится к любой одежде при помощи двойного магнита, не повреждая ткань. Сделан из плотного ПВХ со сменным вкладышем. Внимание!
353 руб
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Раздел: Горки
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Dieses Buch macht ODI direkt anwendbar und hilft Praktikern in den Bereichen Innovationsmanagement, Forschung und Entwicklung sowie Marketing und Produktmanagement, die Innovationsleistung ihrer Organisationen langfristig zu steigern.
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Новые подходы к бренд-коммуникациям в области культуры, искусства и бизнеса позволяют увидеть полифункциональную и полифоническую сущность бренда и оценить возможности стратегий бренда с экономической, культурологической, информационно-коммуникативной и эстетической точек зрения.
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Investigating Perceived Connectedness to Brand Users. Brand Communities Versus Brand Collectivities Книга по Требованию William M.
Overall, PCBU and significant discrepancies between brand communities and brand collectivities have been shown to affect consumer behavior.
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A method to semantics-driven change impact management Domain Ontology-Centric Distributed Development of Systems. Книга по Требованию Darijus S.
In this book, domain ontology is proposed to manage development objects and to automatically support dependency-link discovery.
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CurCuMA is based on dynamic agent organizations solving specific problems by adhering to a set of shared conventions, and the prominent use of the agents' environment as the frame of reference that such conventions require. For their specification, we extend the UML with a family of visual constraint languages: Story Decision Diagrams provide a first-order logic for object-oriented systems, whereas Timed Story Scenario Diagrams describe their structural evolution. We provide a formal semantics based on graph grammars, which enables the application of formal verification techniques and an iterative development process relying on code generation, simulation, and monitoring. In this thesis, we fuse these concepts into a model-driven approach to multi-agent system design by combining CurCuMA, an innovative approach for designing complex coordination architectures, with a solid theoretical and technical foundation that enables formal verification and experimental validation. The multi-agent paradigm promises an intuitive understanding of dynamic software-intensive systems capable of adapting their own behavior, while Model-Driven Engineering improves quality and efficiency.
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Seizing the Potential of Mobile TV in Estonia. A Scenario-driven Approach Книга по Требованию
Estonia is famous for its progressive mobile and internet services, yet Mobile TV is still in its infancy.
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Discrete Brand Choice Models. Analysis and Applications Книга по Требованию Liyu Z.
Our research explores the use of quantitative method of operations research to control the dynamics of market share and provides a precise estimation method to integrate more detail information in discrete brand choice models.
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