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Brand Driven Innovation

Формат:      Страниц 208
     мягкая обложка
AVA Publishing    
2208 руб
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It also contains a practical, four-step method that will help readers to apply brand-driven innovation in their own academic or business context. The book addresses the role that design management can play in connecting the disciplines of branding and innovation, providing the reader with the tools, processes and methods to facilitate this relationship. "Brand-driven Innovation" examines the connections between branding, design, and innovation. Branding can inspire innovation in products and services, creating value for organisations and consumers alike. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations. This in turn can lead to a more durable relationship between organisations and their customers. "Brand-driven Innovation" explores existing branding theory and its relation to innovation, in order to provide readers with a solid foundation of background knowledge.
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Our research explores the use of quantitative method of operations research to control the dynamics of market share and provides a precise estimation method to integrate more detail information in discrete brand choice models.
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