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Remarkable Plants That Shape Our World

Формат:      Страниц 240
     твердый переплет
Автор:
Bynum H.    
Издательство:
Thames&Hudson    
Год:2014
Цена:
2580 руб
Количество
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Organized thematically, eight sections cover all aspects of our interaction with plants starting with those crops that were fundamental to the development of cultures and civilizations, and those that enliven our diet beyond the basics, such as saffron and chilli peppers. Plants are truly remarkable: even with all our modern technological prowess they still feed, clothe and shelter us, help transport us and can intoxicate and cure us. Helen and William Bynum are expert guides to the rich histories, significance and uses of over 80 key plants in 69 entries, revealing our relationship with them, both utilitarian and aesthetic, and their multiple benefits and cultural associations. Other sections look at plants that have helped to create our material world, as well as those that are used medicinally or are revered and adored for symbolic reasons, including the tulip, the rose and the lotus. For anyone interested in the natural world and the extraordinary diversity of flora around us, this elegantly illustrated and covetable book, published in association with the Royal Botanic Garden, Kew, will be an inspiration and a delight.
Точилка Berlingo механическая "Яблоко".
Оригинальная механическая точилка в форме яблока. С одним отверстием для заточки карандашей. Лезвие из высококачественной стали. Механизм
433 руб
Раздел: Точилки
Доска магнитно-маркерная меловая 2-сторонняя в деревянной неокрашенной раме.
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628 руб
Раздел: Доски магнитно-маркерные
Штора для ванны и душа "Офелия" (180x200 см).
Материал: текстиль. Цвет: коричневый. Размер: 180х200 см.
788 руб
Раздел: Занавески

Особенности перевода рекламного текста
Carlsberg! Probably he bes beer i he Карлсбегр! Попробуй лучшее world. пиво в мире Philip Morris. U iversal as e of Ощути вкус жизни вместе с Ligh ess. Филипп Моррис. EFG Priva e Ba k: i u e wi h our EFG банк – в согласии с clie s. клиентом Busi ess k ows o bou daries. ei her do Для бизнеса, как и для нас, we. he Eco omis . нет границ. Eco omis Главный рекламный аргумент в этих примерах развивается затем в основном рекламном тексте, цель которого состоит в том, чтобы более подробно рассказать о преимуществах рекламируемого продукта. Развитие главного аргумента в основном рекламном тексте строится на целом ряде различных приемов: это может быть указание на высокое качество предмета рекламы, апеллирование к рациональному началу, обращение к эмоционально- чувственному восприятию, использование известных образов и социально- значимых стереотипов, подчеркивание исключительно выгодных условий продажи, а также прямое убеждение в необходимости приобретения. Основной рекламный текст варьируется по протяженности от сравнительно небольшого (20-30 слов) до достаточно развернутого (80-100слов). Структура основного рекламного текста отражает коммуникативную стратегию, избранную его составителями и может строиться на основе следующих коммуникативных моделей: модель перевернутой пирамиды; реклама-сравнение; сюжетная или драматизированная реклама; реклама-инструкция; реклама-диалог; реклама-вопрос или загадка, парадокс; реклама с участием известных личностей; реклама с участием рядовых потребителей.


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